Into the Weeds Ft. Parnell McGuinness | Strategic Communications, Political Commentary & Policy

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Apr 222025

Join me as I dive Into the Weeds with Parnell Palme McGuinness, a prominent Australian columnist, communications strategist, and policy advisor. As Managing Director of Strategy and Policy at Agenda C, Parnell has been instrumental in shaping narratives for political parties, industry groups, and advocacy organisations across Australia and Germany. Her weekly columns in The Sun-Herald and The Sunday Age offer incisive commentary on culture and politics. In this episode, Parnell discusses her journey from a childhood influenced by her East German heritage to becoming a leading voice in Australian media and policy circles. We explore her work in strategic communications, her role in founding Agenda C, and her perspectives on contemporary political discourse. Parnell also shares insights into her experiences as a non-executive director at Acknowledge Education and her contributions to various think tanks and policy forums. 👤 About Parnell Palme McGuinness: Parnell is a seasoned communications professional with a background in public relations, advertising, campaigning, and policy. She has worked with peak bodies and businesses of all sizes, specialising in business and policy communications. Parnell is also known for her regular appearances on television and her contributions to publications like The Australian Financial Review. 📣 Follow Parnell Palme McGuinness on X: 🐦 @parnellpalme 🔔 Subscribe to Into the Weeds for more deep dives into strategic communications, political commentary, and policy influence! #IntoTheWeeds #ParnellPalmeMcGuinness #StrategicCommunications #PoliticalCommentary #PolicyInfluence #AgendaC #AustralianPolitics #MediaStrategy #PublicRelations #PolicyAdvisor